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Marketni may be a new marketing startup, but it is backed by over two decades of expertise in marketing, brand and management.
With extensive on the ground experience, particularly in emerging markets, we understand the market complexities of local environments and the unique challenges they present.
Our digital expertise positions Marketni as a trusted partner, offering growth strategies that align with business objectives. While some markets may seem challenging, they hold significant, often overlooked potential for long-term growth, this is where Marketni excels.
We identify both opportunities and issues others might miss, providing a fresh market perspective that prioritizes revenue. We ask the tough questions other don't, whilst challenging every decision making step.
Marketing technical products, gamifications, Innovations and Industry services across the Middle East (Including Lebanon) and West Africa.
A deep rooted company with a strong online and retail presence across 16 countries from Bahrain to Africa delivering social games & national lotteries.
A true leader and ranked number 3 in the UK as a gaming provider for social interaction games covering also area's in Europe.
A Marketing Audit is a comprehensive review of your current marketing strategies, channels, and activities. It helps identify what's working, what’s not, and areas for improvement. For businesses, especially small to medium-sized ones, a marketing audit is crucial for optimizing resources, refining target audiences, and ensuring that your marketing efforts align with your business goals. It provides actionable insights that can save you money and improve your return on investment (ROI).
The right marketing strategy depends on various factors, including your industry, target audience, business goals, and budget. It's not a one-size-fits-all approach. A good starting point is to understand your customers' needs and behaviors, then tailor your marketing efforts to meet them. Working with a marketing consultant can help you identify the most effective strategies based on your specific business objectives and market conditions.
The timeline for seeing results from a marketing campaign varies depending on the type of campaign, the channels used, and the goals set. For example, digital marketing efforts like pay-per-click (PPC) ads can yield immediate results, while content marketing and SEO might take several months to show significant impact. It’s important to set realistic expectations and understand that consistent, strategic efforts over time generally produce the best results.
Brand awareness is about making your brand known to a broader audience and establishing a positive perception in their minds. It focuses on visibility and recognition. Lead generation, on the other hand, is about attracting potential customers who show interest in your products or services, with the goal of converting them into paying customers. Both are essential but serve different purposes within your marketing strategy. Brand awareness builds the foundation, while lead generation drives sales.
Measuring the effectiveness of your marketing efforts involves tracking key performance indicators (KPIs) relevant to your goals. Common KPIs include conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and engagement metrics like click-through rates (CTR) and social media interactions. Tools like Google Analytics, social media insights, and CRM software can provide valuable data. Regularly reviewing these metrics helps you refine your strategies and improve outcomes.
I have already created an amazing Marketing Bundle for this very topic. Head to downloads and look up Marketing Planners.